How to Host a Successful Cheese Tasting Event 900x380 - How to Host a Successful Cheese Tasting Event

How to Host a Successful Cheese Tasting Event

One of the best ways to promote your products and increase sales is through cheese tasting events. Promotions not only give customers a clear focus on what your business offers but they also play a great role in bringing in new fans to your store which is something every cheesemonger would definitely look forward to.

Your overall goal for the event might not be to grow your revenue but one thing you are certain of achieving through such an event is increased sales. A good promotion has the power to turn your business around and if this is an idea you would want to give a shot to, here is a simple guide to help you.

Early Planning

How to Host a Successful Cheese Tasting Event 1 - How to Host a Successful Cheese Tasting Event

For your event to be successful, you must start planning early. Sometimes even months ahead so that you have ample time to put together a great event. Planning early offers you enough time to negotiate better deals and also to send out invites in good time. You will definitely register a better turnout when you start planning early.

Tie Your Event Around a ThemeHow to Host a Successful Cheese Tasting Event 2 - How to Host a Successful Cheese Tasting Event

One of the best ways to ensure your event attracts the right people is by having a theme they can easily identify with. This doesn’t have to be anything complicated; keep it simple but also seek views from cheese lovers in your locality or even some of your customers.

Cost of Featured Products

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Many of the people who will attend your event will of course come with a lot of expectations on discounts on featured products. This is an important part of your event, so give it some deep thought to ensure your guests aren’t disappointed. On the other hand, there will be other guests who will come to learn and not necessarily because of the discount. Make sure this group is also well taken of.

To ensure your event serves its purpose, your demo people must be well informed about the products. Equip them with the right information beforehand.

Things Every Cheese Shop Must Get Right 900x380 - Things Every Cheese Shop Must Get Right

Things Every Cheese Shop Must Get Right

When running a cheese shop, there are privileges you must always ensure your clients enjoy. There must be a reason why they chose you over a supermarket where it is very unlikely to get individualised service which your store can easily hack. Apart from offering them assistance in picking the right cheese for their taste, or one that goes well with their meal or wine, below is a list of other things every cheesemonger must get right.

Tasting Will Earn You Brownie Points

Any shop worth its title must always allow its clients to taste different types of cheese to enable them to pick the right flavour. Unless it is a cheese that has to be sold whole, this is a service you can use to grow your clientele. This is a unique selling point that not many food stores can take advantage of.

Wrap Your Cheese in Parched or Waxed Paper

If you want to offer your clients quality cheese, avoid plastic wrapping as this is capable of retaining moisture which might ruin the quality. However, this also depends on the kind of cheese; just make sure your storage meets the standards needed to maintain quality.

The Right Attitude

Every cheesemonger must always be accommodating and receptive. People will always walk into your shop with all manner of questions, which is normal, given the overwhelming varieties of cheese to choose from. Being courteous is a crucial part of the business.

Quality Always Wins

In this kind of business, quality always wins over quantity. You might want to offer a whole range of varieties but you are better off having a small selection of good quality ones. Creating a balance between quantity and quality can be tricky, but it is also possible. Understand your clients’ demands to know how best to meet their needs.

Bonus tip! Make sure that things such as pricing and the origin of cheese are clear. This also saves you a lot of time, which you could have spent offering an explanation on things clients can understand on their own.

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